The challenge: a diverse audience and complex partner structures

During large city festivals like Feest in ’t Park and Cirque Plus, Brugge Plus attracts an enormously broad and diverse audience. They were looking for a user-friendly ordering and payment system that could not only eliminate waiting times at the bar, but also remained accessible to people who prefer to pay with cash. Additionally, there was a need for a foolproof system to transparently distribute revenues (commissions or fixed fees) between their own bars and external vendors.

The Beyond Ordering Solution

Brugge Plus chose Beyond Ordering's all-in-one platform to create a perfect, hybrid payment flow:

1. Lightning-fast Open-loop Payments

Visitors paid directly at every bar or food stand using their own payment methods (bank cards, credit cards & wallets) via wireless all-in-one terminals or in-stand terminals.

2. Closed-loop Cash Cards

For cash payers, a single secure, centralized cash desk was set up. Here, they could convert their cash into a cash card with a unique QR code, usable for payments, balance checks, and free refunds (without transaction fees!).

3. Smart Partner Management

Through the central management platform, the organization gained real-time insight into revenue and consumption per specific service point. The platform was shared with external food trucks, allowing them to view their own sales figures.

4. Additional Tools

Internal credits were created for employees and partners, and digital discount tokens were distributed as a reward for visitors who kept the grounds tidy.

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The result: satisfied visitors, staff, and partners

The implementation of Beyond Ordering ensured a seamless festival experience on all fronts:

1. Reduced Waiting Times

Significantly faster flow at the bars thanks to the intuitive interface on the terminals.

2. Security & Control

No more loose cash at every bar, but only one secure central point for top-ups.

3. Accurate Administration

Comprehensive sales and inventory records made settlement with external vendors after the event easier than ever.