How Brugge Plus made city festivals faster and more transparent with a hybrid payment system

The challenge: a diverse audience and complex partner structures

During major city festivals like Feest in ’t Park and Cirque Plus, Brugge Plus attracts an incredibly broad and diverse audience. They were looking for a user-friendly ordering and payment system that could not only eliminate bar wait times but also remain accessible to those who prefer to pay with cash. In addition, there was a need for a foolproof system to transparently distribute revenue (commissions or fixed fees) between their own bars and external vendors.

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The solution with Beyond Ordering

Brugge Plus chose the all-in-one platform from Beyond Ordering to create a perfect, hybrid payment flow:

Lightning-fast open-loop payments

Visitors paid at every bar or food stand directly with their own payment methods (debit cards, credit cards, and digital wallets) via wireless all-in-one terminals or fixed stand terminals.

Closed-loop cash cards

For cash payers, a single secure, centralized point of sale was set up. Here, they could convert their cash into a cash card with a unique QR code, which could be used for payments, balance checks, and free refunds (no transaction fees).

Smart partner management

Through the central management platform, the organization gained real-time insight into revenue and consumption per specific service point. The platform was shared with external food trucks, allowing them to view their own sales figures.

Additional tools

Internal credits were created for staff and partners, and digital discount tokens were distributed as rewards for visitors who kept the grounds clean.

The result: satisfied visitors, staff, and partners

The implementation of Beyond Ordering ensured a flawless festival experience on all fronts.

Shorter wait times

Significantly faster throughput at the bars thanks to the intuitive interface on the terminals.

Security & Control

No more loose cash at every bar, just one secure central point for top-ups.

Accurate administration

Comprehensive sales and inventory records made settling up with external vendors after the event easier than ever.

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